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Our Story
Passion is King
Kings is a brand born from a family of brothers that were fortunate enough to follow their passions and play international rugby. After that they followed a new one and Kings was born...

So it all began with four international rugby players who in 2010 became sick of never being able to find tasty and healthy snacks on the go!




They started learing how to make their own and after a long phase of product development which involved heavenly amounts of taste testing they opened their doors for business in January 2014! However, it wasn't long before they realised they couldn't make enough to keep up with their customers appetites...




So when the opportunity presented itself to team up with a world class snack manufacturer with over 40 years experience in global manufacturing and brand development they were incredibly excited to say the least! So after meeting with the one and only New World Foods and getting on like a house on fire the two companies become one and united on the 11th of November 2014 behind a shared vision and burning desire to produce the best snacks the Milky Way Galaxy has ever seen!








Some of the New World Foods Team
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